Is This Sustainable or Just Greenwashed? (A No-Shame Guide to Smarter Fashion)

Not every eco label means what you think it does. And that’s okay. Let’s unpack it together.

We’ve all been there—scrolling through a site that swears its t-shirt is “green,” “ethical,” or “eco-conscious,” but never quite explains what that means.

Welcome to the world of greenwashing, where good intentions get lost in the fine print.

This isn’t about guilt or getting it perfect. It’s about getting curious.

Here’s what to look for when a brand says it's sustainable:

• What are their clothes made of? Look for natural fibers, deadstock, or recycled materials.

• Do they tell you where and how they’re made? Transparency is a good sign.

• Are they charging a price that reflects living wages? Fast fashion prices almost always come at someone else’s cost.

Here’s what we mean by sustainable:
At Sarah Tremain, every handmade piece is created with reclaimed or eco-friendly materials. Our Mending Workshops and Alteration Services are built to help you extend the life of what you already have, because the most sustainable garment is the one already in your closet.